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Fossil Press Kit

The Fossil Press Kit was made by Wizards of The Coast Italy as gift box on the occasion of the launch of the new set of the Collectable Card Game.

The graphic design was commissioned to TOOMuch of Milan, known design studio collaborator of Wizards Italy.
TOOMuch he took care of the concept, editing and packaging of the product; as reported in detail on their site, accessible by clicking the image below.

Press Kit Fossil - Original photo owned by TOOmuch
(click on image > toomuchgroup.com)

The Press Kit looks like a massive closed document holder with rope and washers of 32 x 24 x 4 cm.

Like all products of set Fossil, the graphic layout presents itself in the case style of paleontological artefacts, with a lot of warning writings such as "carefully" and "high side".

Fossil Press Kit - Front - external enclosure
Fossil Press Kit - Front - external enclosure
Fossil Press Kit - Retro - outer shell
Fossil Press Kit - Retro - outer shell
Fossil Press Kit - Left side detail
External envelope
Fossil Press Kit - Right side detail
External envelope

This part is only a casing inside which we find the collector kit, which also has a closure by an elegant rope.

Fossil Press Kit - FrontOpening external wrapping
Fossil Press Kit - Front - Opening external enclosure
Fossil Press Kit - Internal front
Fossil Press Kit - Internal front
Fossil Press Kit - Frontal - Internal and external envelope
Fossil Press Kit - Frontal - Internal and external envelope
Fossil Press Kit - Retro - Interior
Fossil Press Kit - Retro - Interior
Fossil Press Kit - RetroDetail Copyrights Pokemon
Fossil Press Kit - Retro
Details Copyrights Pokemon
Fossil Press Kit - RetroDetail Copyrights TOOmuch
Fossil Press Kit - Retro
Details Copyrights TOOmuch

Let us now pass to the heart of Press Kit, the inside with the products Sample for purpose promotional. In addition to presenting an example of paper, sachet and deck, it fully represents the graphic beauty of this wonderful set, thanks to the magnificent artwork present.

Fossil Press Kit - Frontal - Internal kit opening
Fossil Press Kit - Frontal - Internal kit opening
Fossil Press Kit - Overview internal kit
Fossil Press Kit - Overview internal kit

There are:

Fossil Press Kit - Interior kit paper detail
Fossil Press Kit - Paper detail - Internal kit
Fossil Press Kit - Interior kit Detail
Fossil Press Kit - Detail of bag - Internal kit
Fossil Press Kit - Interior kit deck detail
Fossil Press Kit - Deck detail - Internal kit

Some artworks are hidden from the products, extractable from the recesses through a rope:

Fossil Press Kit - Paper Detail - Artwork hidden
Fossil Press Kit - Paper Detail - Artwork hidden Gengar
Fossil Press Kit - Detail of sachet - Artwork hidden
Fossil Press Kit - Detail of sachet - Artwork hidden
Fossil Press Kit - Detail of deck - Artwork hidden
Fossil Press Kit - Deck detail - Artwork hidden Zapdos and Aerodactyl
Fossil Press Kit - Hidden artwork detail Zapdos and Aerodactyl
Fossil Press Kit - Hidden artwork detail Zapdos and Aerodactyl

Some information from the study TOOMuch, suggest using this product, for purpose promotional, during Cartoomics of the 2001.
Despite the pull of this object is unknown and there is no evidence of similar projects in other languages, it is presumed that Wizards of The Coast and TOOMuch they own their own copy.

The incredible design combined with the superb manufacturing make this item one of the best examples of Press Kit for promotional purposes, as well as one of the most beautiful objects related to the world of Pokemon.

I personally thank the design studio TOOMuch to help me rebuild the story of this object and complete the Kit thanks to the recovery of the outer casing, initially missing.

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